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Effects of e-Cigarette Advertisements on Adolescents' Perceptions of Cigarettes

1/3/2019 - Health communication

This study examined the effect of exposure to cigalike” (products resembling cigarettes) e-cigarette advertisements on adolescents’ perceptions of cigarettes. A nationally representative sample of 802 adolescents (13-17 years old) was randomly assigned to watch three e-cigarette or three control advertisements. Never-smokers who saw the e-cigarette advertisements (n = 352) reported significantly lower perceived risks of smoking than those in the control condition (n = 320). Ever-smokers (n = 130) did not show significant differences across the conditions. In subgroup analyses”
Alexa Global Rank - 21092
Alexa Country Indonesia - 1108
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